How to Create a Tease?

The 'Create Tease' button gives rights holders the opportunity to promote their artist's content via a Tease (i.e. called a 'Sneak Peak' in the Feels app). In addition to teasing artist's content, rights holders have the ability to add promotional "Pre-Save", "Buy", or "Explore" links to their Tease.

Below are the steps for utilizing this tool in the Feels Artist Studio & Tools (FAST):

1. Click ‘Create Tease’

From the Artist Profile page, click on the ‘Create Tease’ button.

URL Display Text Options

Along with teasing artist's content, rights holders can add a promotional "Pre-Save", "Buy", or "Explore" link to their Tease:

  • Pre-Save - linking users to pre-save an upcoming new release

  • Buy - linking to an artist's merch / vinyl products associated with a release, tickets, etc.

  • Explore - links to a landing page or extended teaser (such as an early clip of a new music video, or other new content promoting a release)

2. Upload a Backdrop Video

Tease Title: Typically title of the song

Lyrics:  The lyrics used in the tease content

URL:  If utilizing the "Pre-Save", "Buy", or "Explore" options, you must provide a link. This is an option for you to further promote the artist's content beyond the Feels platform.

URL Display Text:  Click on this dropdown menu, and whichever option you select (Pre-Save, Buy, or Explore) will be displayed on the bottom of the Feels Music Message instead of the full URL. *see Camila Cabello examples at bottom

Upload Video: Click on the ‘+’ to upload the content you want to have displayed (currently must be 15 seconds or less) 

Tease Display

Now that your Tease has been created, it can be viewed in FAST.

Teases can be found at the bottom of the Artist Profile on FAST.

3. Adjust Tease Timing

Once all fields are complete and your content is uploaded click ‘Next’. This will bring you to the following screen where you have the ability to make any retiming adjustments if needed.

Once you've confirmed your content is accurately timed, click the 'Save' button to  publish. 

For information on the Retiming Tool, learn more here.

*URL Display Text examples
(Will show 'Sneak Peak' icon with links for Pre-Save, Explore, Buy):